‘Sarahah’ needs no introduction. Hate it or Love it you surely are not able to ignore it. For those few who have no idea what the Sarahah fuss is all about, here’s the answer.

What is Sarahah?

Developed by a Saudi Arabian developer Zain al-Abidin Tawfiq, Sarahah started as a website that allowed employees to give anonymous, honest feedback to their employers. After its success, the English version of the app rolled out and instantly caught on with youngsters. This app allows its users send anonymous messages.

We are not here to tell you how Sarahah works, we know you have already mastered it. Neither are we going to preach about how people are hooked to Sarahah and social media addiction is rampant in the society. All we want to tell you is – What made Sarahah spread like a wild fire.

It’s not for the first time that an anonymous message service buzzed the app store. Before ‘Sarahah’ took over there have been similar apps that came but quickly fizzled out.

However, Sarahah proved to be different and in no time soared to the top rankings of the most-downloaded apps. The secret to it is nothing but power of Social Media. The app allows its users create a profile which can be further shared on Facebook, Twitter, Instagram or Snapchat.

Sarahah tapped on the power of Social Media, and it worked wonders for them. Social Media is all about sharing content, engaging people and making them feel ‘In’. Social Media fads drive people crazy and Sarahah’s is no different.

Our Facebook and Instagram got spammed with Sarahah’s secret messages, which our friends were more than excited to showcase. This is how Sarahah craze took social media by storm, making it a so popular globally.

There can be no better example than Sarahah in recent time, that speaks of power of Social Media. We have seen people protesting for their rights, governments being uprooted, crazy people become overnight stars through the power of social media. Sarahah is an addition to this ongoing list and who knows YOU could be the next.

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