Background

One of the leading beauticians in Lucknow, Bhaavya Kapur has been successfully running three branches of her Makeup Studio in the city. Bhaavya Kapur Makeup Studio is much sought-after Makeup Studio in Lucknow and a preferred choice for Bridal Makeup & Hairdo.

Bhaavya’s latest venture include ‘Bhaavya Kapur Makeup & Hair Academy’, that aims to impart training of professional makeup and hairstyling skills to girls seeking career opportunity in this sector.

Objective

  • To promote Bhaavya Kapur’s Makeup & Hair Academy.
  • Promote their courses and generate leads for the Academy.
  • Maintain their Facebook and Instagram Pages.
  • Increase the number of Likes/Followers and reach of the posts.
  • Promote offers and discounts on services offered by Bhaavya Kapur Makeup Studio.

Challenges

  • The audience of Bhaavya Kapur’s Facebook page was not set. The page had 37% Males and 63% Females spread across India.
  • There were around 1 lakh inactive users on their page, which were possibly Fake. These fake accounts were being blocked by Facebook, resulting into downfall of like on Bhaavya Kapur’s FB Page.
  • Among 10 lakh follower there were only 70,000 girls (Age Bracket 18-34) from Lucknow, who were the actual target audience for the Makeup Studio & Academy.
  • Bhaavya Kapur’s Instagram Page had was being operated without strategy and random pictures were being posted on any interval of time. This was hampering the growth of page with only10 followers per day.

Strategy

  • We started by setting a right Target Audience for BK Makeup Studio’s Facebook Studio. Followed by creating a Customer Avatar, which helped us understand the interests and pain points of target audience.
  • Promoted Bhaavya Kapur’s Makeup & Hair Academy via ‘Get Messages Ad’ for generating leads. Created Event on FB for academy’s Counselling Session.
  • Worked to increase Page Likes and engagement by posting bridal makeup & hairdo pictures. Mentioned Phone Numbers on Pictures & Messenger Links on posts to retarget audience.
  • Created Facebook Offers to promote discounts. This also helped to keep a track of people availing their offers and discounts.
  • For Instagram Page, we posted 3 images per day at the best time slots. Operated Follow and Follow Back technique to increase the number of followers and attained an increase of 100 followers per day.

Results

  • Our strategic moves gave us outstanding results within 15 days of its implementation.
  • Our client received 10-15 leads per day for Bhaavya Kapur’s Makeup & Hair Academy through our Get Messages Ad campaigns.
  • The offers we created on Facebook got 118 redemptions.
  • Likes on Facebook increased by 10,625.
  • Instagram Followers increased by 1123, with approximately 100 followers per day.

10K 0 +

Organic Likes on There Facebook page

2K 0 +

Followers Growth on Instagram

15 0 +

Leads per Day Generated for there Academy Courses