Background

Jugal Bakers is associated with the food processing industry since 1975. It is one of the leading manufactures of quality rusk, breads, muffins, cakes, cookies and namkeen in Ghaziabad.

Jugal Bakery supplies its products to number of bakeries, supermarkets and foodservice customers. Besides it also operates as a bakery that sell an assortments of bakery products and snacks directly to consumers.

Virala developed a Beautiful website and Amazing Digital media strategy which has helped us reach directly to our customers like never before.

Jatin Sachdeva Jugal Baker's Pvt. Ltd.

Objective

  • Online Reputation Management
  • Branding on Social Media Platforms
  • Create awareness of the Bakery in Ghaziabad

Challenges

  • The Bakery didn’t have any visibility on Internet.
  • Promote Jugal as a B2C bakery, as it was majorly popular as a B2B company.
  • To stand out as a leading bakery amidst stiff competition from competitors like St. Jones Bakery, Bakes N Cakes etc.

Strategy

  • Developed a Website for Jugal Bakers with proper product catalogue. Worked on SEO and Keyword Ranking to give the website visibility on Google.
  • Boosted its Social Media presence on platforms like Facebook, Instagram and Twitter, which helped in branding and ORM.
  • Creative Campaigns and Contests run on Facebook and Instagram.
  • Creative Postings to create awareness about the Bakery Products among consumers.

Results

  • Established Social Media presence with a 5000+ following on Instagram.
  • Obtained a brand reach of 20000 on Facebook.
  • Attained a good standing on Zomato with 3.2 Rating.
  • Increase in leads through phone calls.

2 0 X

Leads through phone calls

5K 0 +

Followers on Instagram

20K 0 +

Monthly Brand reach on FB

Website Overview

  • Jugal Bakers, a renowned bakery from Ghaziabad had no online presence.
  • Hence, the first step was to develop a Website for the bakery.
  • We developed a Website for Jugal Bakers with proper product catalogue.
  • The website also comes with picture gallery of the products.
  • Worked on SEO and Keyword Ranking to give the website visibility on Google.