Background

LucknowBytes is an inhouse venture of Virala India Pvt. Ltd, which was started with an aim to establish biggest online media company of Lucknow. LucknowBytes speaks of all that is fascinating through article on its website; video and posts on social media platforms. The topics covered are Food, Tourism, City Hulchul and Review exclusively from Lucknow.

LucknowBytes has an online presence on Facebook, Instagram and Twitter which are used as a platform to share their content, engage its audience and redefine Lucknow beyond kebabs & nawabs.

Objective

  • To establish LucknowBytes as the biggest online media in Lucknow.
  • Promote LucknowBytes as one stop destination for all the fascinating news from Lucknow and a platform for the citizens to showcase their hidden talents.

Challenges

  • Create unique, appealing and authentic strategies to promote content on Social Media platforms.
  • Crafting a niche for LucknowBytes amidst stiff competitions from various pages already active in the city.

Strategy

  • Launching LucknowBytes website with 10 articles with content that interest people.
  • Boosting social media presence of LucknowBytes with memes, series posts, pictures and articles of Lucknow that are unique in its own way.
  • Delivering content that is different from pages catering similar concept.
  • Created landing page to collects leads to keep connected with the people interested in LucknowBytes.

Results

  • 60K+ organic Facebook page likes and a reach of over 3 Lakhs.
  • 10K+ Followers in Instagram
  • As high as 4K organic likes on posts and more than 10% engagement on maximum postings.
  • 5K+ Email subscribers within 5 months.
  • Recognized by Radio City and several other businesses in Lucknow.

5K 0 +

Emails collected

70K 0 +

Organic likes on FB

300K 0 +

Monthly reach

Website Overview

  • Lucknow Bytes is an online media website that covers articles on fascinating stories from Lucknow.
  • The website was developed in a way that it engages the readers while they read the articles.
  • The website comes with four sections for articles of different categories.
  • The website is developed on WordPress and it is very convenient for the admins to upload articles, images, videos etc.
  • Lucknow Bytes website is also optimized for both Desktop and Mobile view.